Why I Blog


I feel like I have gotten this question A LOT lately.

Let’s be real. I have a lot on my plate right now and adding the blog on top of it all, might seem a bit crazy. But to be honest, I love having this creative corner that is all mine.

As a business owner and brand manager by day (I run KES Studio, which is a creative marketing company that helps small brands build, launch and grow through social media to influencer marketing services) I do have a lot of client commitments. I manage social media accounts and create content for brands. I handle influencer marketing campaigns and plan events. I even do some branding projects and strategy for entrepreneurs to help them grow! It’s a lot, but it’s also my area of expertise and my full-time income.

So, why also blog?

Like I said earlier, even though my career is super creative, flexible and really interesting, I am building other’s brands - not my own. I realized that after several years of pouring myself into my clients businesses that I should also find room to have my own space. I also love so much about what blogging brings…

Yes, I am a business owner, but I am also a writer. I went to Journalism school. Writing (and words) have always been my love language. I love telling stories and being creative in how I share content. I love making authentic connections with other women going through similar journeys and the real friendships that I have been able to create. I also just love the community aspect and support that blogging has brought to my life.

Even though it’s not easy to balance it all, it’s worth it to me.

I do this because it’s fulfilling. It’s fun. It’s something that I love.  Is it financially worth it? Sometimes. But I definitely could not survive on blogging along nor want to. I love my career and am thankful that I have the opportunity to build my business, manage my client’s brands and have a blog.

How do I find the time?

Blogging is honestly last on my to-do list. It comes after being a mom, a wife, a business owner, etc. I carve out the time to manage my blog in the evenings or weekends. Instead of binge watching Netflix shows, I blog. I even find time in the little moments of my day, like while breastfeeding or when Ford is napping on me and I cannot move. Seriously, that does happen sometimes!

What does the commitment look like?

Blogging (for me) includes planning out my blog content on a monthly basis and any campaigns, writing blog + social media posts and working on any partnerships. It’s not easy, but as long as the content I am creating feels authentic, it doesn’t feel like “work.” It’s actually something I look forward to doing!

I also love the little community I’ve built and really focus my time on helping you! I love the meet-up event series I recently launched in KC and answering your questions. That to me, is worth the time spent.

Does it pay off financially?

Sometimes. But for the most part, my blog is a creative outlet. It’s something I do because I enjoy it and while I am able to secure a paid brand campaign occasionally, I only take on projects (paid or trade) that are a perfect fit or make sense to my followers and personal interests. Like I said earlier, it’s not a full-time gig for me and I enjoy it more than it pays the bills! I don’t do this for money and I think that is why it works for me. It’s truly a place where I’m sharing my real life, style and advice without pressure to always be profitable.

What questions do you have about blogging or balancing a blog + business? Happy to keep the conversation going on social media (@thekathrynelise).